Upcoming Workshops & Webinars
The Art of the ask and so much more....Major Gift boot camp
.jpg)
Asking for a gift is both art and science. Without an understanding of the most effective methods of asking for support, no fundraiser can succeed. Successful fundraisers will learn through our workshops effective approaches and develop the strategies necessary to guide prospects through the gift pipeline.
Workshop leader Robin Green brings his market leading best practices to the higher education market. His process is helping to develop the finest gift officers in the US. Every variation of programming can benefit from these sessions - high performing to non-existent. His technique and approach incorporate both the science and the behavioral elements of a gift officer and how their behavior creates the environment for solicitation. Step by step training alongside great coaching provides giving officers the most cutting-edge tools to be successful in today’s market.
Annual Giving training
In coordination with major gifts, the cultivation journey begins with Annual Giving. Annual Giving is the lifeblood of every fundraising program. As the feeder to major gift pipelines, it is imperative to be using best practices and cutting-edge marketing and analytics from all facets of a prospect’s engagement with your institution.
Our subject matter experts of current and former Annual Giving and Advancement Leadership Officers will innovate every aspect of your annual giving programs – from strategic new segmentation strategies to pipeline management of leadership annual donors. We are the only firm with a team of annual giving specialists, Vice Presidents, Communication specialists, and Major Giving specialists all under one roof developing strategy – that is why we are the best. TMG can analyze, build, and grow every aspect of your program.
Working with the President
Every institution’s president is uniquely positioned to connect, engage, and involve interested individuals to help develop and communicate a vision of the future to prospective donors. The president’s role in fundraising entails far more than just making connections and making the ask however, it has become almost a full-time job by itself. With time spent fundraising upwards of 75% of the job, it is no wonder most presidents must work closely with their Advancement Vice Presidents.
Unfortunately, working effectively together means working well after the bell has rung on the average day. On average, an additional 5 hours or more a day can be spent working on fundraising after the days work is complete – discover how to make the best use of your time, become more effective, and raise more resources by developing a meaningful and effective working relationship with the president. Become more efficient while becoming more effective!
Upcoming articles/bogs/webinars/etc.
![Mylott_PauL_091416_168x168[1].jpg](https://static.wixstatic.com/media/9aaa49_68af1adb1bf24b50b46064711cc9118e~mv2.jpg/v1/fill/w_129,h_129,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Mylott_PauL_091416_168x168%5B1%5D.jpg)
Telling a Visual Story for Today’s Donor - https://www.communityfunded.com/blog/paul-mylott/
Channel integration - The New Frontier
Journey mapping – How to build the right pathway
AI – When and where to use it
Behavioral Chain Philanthropy - what is it and how do we use it?
From 16 to infinity – using early data to build life long relationships
Using early data to solidify champions, influence friends, and engage acquaintances
Fragmentation of your Annual Giving program
Fragmentation of your Campaign
The Behavioral Approach to Major Gift Fundraising
Date: Coming soon
Location: La Verne, CA
Or ask about our onsite training
Asking for a gift is both art and science. Without an understanding of the most effective methods of asking for support, no fundraiser can succeed. Successful fundraisers will learn through our workshops effective approaches and develop the behavioral strategies necessary to guide prospects through the gift pipeline.
Workshop leader Robin Green brings his market leading best practices to the higher education market. His process is helping to develop the finest gift officers in the US. Every variation of programming can benefit from these sessions - high performing to non-existent. His technique and approach incorporate both the science and the behavioral elements of a gift officer and how their behavior creates the environment for successful solicitation. Step by step training alongside great coaching provides giving officers the most cutting-edge tools to be successful in today’s market.
Annual Giving - incorporating the journey and real world marketing
Date: Coming soon
Location:
In coordination with major gifts, the cultivation journey begins with Annual Giving. Annual Giving is the lifeblood of every fundraising program. As the feeder to major gift pipelines, it is imperative to be using best practices and cutting-edge marketing and analytics from all facets of a prospect’s engagement with your institution.
Our subject matter experts - current and former Annual Giving and Advancement Leadership Officers - will innovate every aspect of your annual giving programs, from new strategic segmentation strategies to pipeline management of leadership annual donors. We are the only firm with a team of annual giving specialists, Vice Presidents, Communication specialists, and Major Giving specialists all under one roof developing strategy – that is why we are the best.
Journey mapping - the next frontier
Date: Coming soon
Location:
Most institutions function with a repetitive focus – we have always done it this way and that becomes apparent when individuals interact with various departments, services and employees. Every interaction an individual has with an organization has an effect on satisfaction, loyalty, the bottom line, and the future.
Plotting the emotional landscape of an individual’s journey along their path sheds light on opportunities for deepening those relationships at many junctions. Institutions need to begin to incorporate real world marketing and understand where and how they can have influence. Admissions, Advancement, Student Services, all need to understand the opportunities to influence the relationship at critical points.
Advancement divisions usually begin developing relationships about six years after the initial relationship journey began – what they tell us as potential students can go a long way to developing a stronger and better understood relationship.
Ready to find out more?
Contact us and learn how we help build your skill set and create a scenario where you can build your own creative environment. Our training develops your skill set in solicitation and strategies with major gifts, Annual Giving multi skill development including creative communication methods and strategies, to working and developing relationships with your president and other institutional leaders. Be sure to check back in often as our training changes often.