Asking for a gift is both art and science. Without an understanding of the most effective methods of asking for support, no fundraiser can succeed. Successful fundraisers will learn through our workshops effective approaches and develop the strategies necessary to guide prospects through the gift pipeline. 

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Workshop leader Robin Green brings his market leading best practices to the higher education market. His process is helping to develop the finest gift officers in the US. Every variation of programming can benefit from these sessions - high performing to non-existent.  His technique and approach incorporate both the science and the behavioral elements of a gift officer and how their behavior creates the environment for solicitation.  Step by step training alongside great coaching provides giving officers the most cutting-edge tools to be successful in today’s market.

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In coordination with major gifts, the cultivation journey begins with Annual Giving. Annual Giving is the lifeblood of every fundraising program.  As the feeder to major gift pipelines, it is imperative to be using best practices and cutting-edge marketing and analytics from all facets of a prospect’s engagement with your institution.

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Our subject matter experts of current and former Annual Giving and Advancement Leadership Officers will innovate every aspect of your annual giving programs – from strategic new segmentation strategies to pipeline management of leadership annual donors.  We are the only firm with a team of annual giving specialists, Vice Presidents, Communication specialists, and Major Giving specialists all under one roof developing strategy – that is why we are the best. TMG can analyze, build, and grow every aspect of your program. 

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Every institution’s president is uniquely positioned to connect, engage, and involve interested individuals to help develop and communicate a vision of the future to prospective donors. The president’s role in fundraising entails far more than just making connections and making the ask however, it has become almost a full-time job by itself.  With time spent fundraising upwards of 75% of the job, it is no wonder most presidents must work closely with their Advancement Vice Presidents. 

 

Unfortunately, working effectively together means working well after the bell has rung on the average day.  On average, an additional 5 hours or more a day can be spent working on fundraising after the days work is complete – discover how to make the best use of your time, become more effective, and raise more resources by developing a meaningful and effective working relationship with the president. Become more efficient while becoming more effective!

Telling a Visual Story for Today’s Donor -  https://www.communityfunded.com/blog/paul-mylott/

 

Channel integration - The New Frontier

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Journey mapping – How to build the right pathway

 

AI – When and where to use it

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Behavioral Chain Philanthropy - what is it and how do we use it?

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From 16 to infinity – using early data to build life long relationships

 

Using early data to solidify champions, influence friends, and engage acquaintances

 

Fragmentation of your Annual Giving program

 

Fragmentation of your Campaign