Asking for a gift is both art and science. Without an understanding of the most effective methods of asking for support, no fundraiser can succeed. Successful fundraisers will learn through our workshops effective approaches and develop the behavioral strategies necessary to guide prospects through the gift pipeline. 

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Workshop leader Robin Green brings his market leading best practices to the higher education market. His process is helping to develop the finest gift officers in the US. Every variation of programming can benefit from these sessions - high performing to non-existent.  His technique and approach incorporate both the science and the behavioral elements of a gift officer and how their behavior creates the environment for successful solicitation.  Step by step training alongside great coaching provides giving officers the most cutting-edge tools to be successful in today’s market.

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In coordination with major gifts, the cultivation journey begins with Annual Giving. Annual Giving is the lifeblood of every fundraising program.  As the feeder to major gift pipelines, it is imperative to be using best practices and cutting-edge marketing and analytics from all facets of a prospect’s engagement with your institution.

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Our subject matter experts - current and former Annual Giving and Advancement Leadership Officers - will innovate every aspect of your annual giving programs, from new strategic segmentation strategies to pipeline management of leadership annual donors.  We are the only firm with a team of annual giving specialists, Vice Presidents, Communication specialists, and Major Giving specialists all under one roof developing strategy – that is why we are the best. 

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Most institutions function with a repetitive focus – we have always done it this way and that becomes apparent when individuals interact with various departments, services and employees. Every interaction an individual has with an organization has an effect on satisfaction, loyalty, the bottom line, and the future.

 

Plotting the emotional landscape of an individual’s journey along their path sheds ­­­­light on opportunities for deepening those relationships at many junctions.  Institutions need to begin to incorporate real world marketing and understand where and how they can have influence.  Admissions, Advancement, Student Services, all need to understand the opportunities to influence the relationship at critical points. 

 

Advancement divisions usually begin developing relationships about six years after the initial relationship journey began – what they tell us as potential students can go a long way to developing a stronger and better understood relationship.

In today’s rapidly evolving higher education landscape, the ability to secure financial resources is no longer an optional skill for college presidents - it is a fundamental necessity. As the demands on institutions grow, from expanding academic programs to enhancing student success initiatives and maintaining state-of-the-art facilities, presidents must be adept fundraisers who can articulate a compelling vision and inspire philanthropic investment. Training college presidents to lead successful fundraising efforts is critical to ensuring institutional sustainability and long-term growth.

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Sherri Mylott, co-founder of The Mylott Group, brings unparalleled expertise in this area. With decades of experience in higher education advancement, including leading record-breaking campaigns. Sherri understands what it takes to empower leaders to cultivate transformative donor relationships. She has worked closely with college presidents, equipping them with the skills to navigate complex donor landscapes, communicate institutional priorities effectively, and build a culture of philanthropy. Through her guidance, presidents become visionary fundraisers who can secure the future of their institutions.

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By prioritizing training in advancement and strategic fundraising, colleges and universities position their presidents to be true stewards of their missions, ensuring they have the resources necessary to thrive in an increasingly competitive environment.